108: ScLoHo Podcast E-108 Rule 1 Repeat & Referral Business
Rule #1, Repeat & Referral Business Marketing, like most fields of endeavor, has certain proven formulas you can use to ensure you get a return on your marketing investments. The first formula, The Two “R’s” is simple; Advertising can’t make a bad business a good business. How do you measure if you have a good business or a bad business?